Monday, April 14, 2025

Sustainable Architecture Presents New Opportunity to Redefine Harmonious Relations Between Buildings and Environment

Sustainablearchitecture is transforming the way buildings interact with the environment. It is redefining building design by blending environmental responsibility with practicality and aesthetics. It focuses on energy efficiency, resource conservation, and ecological stewardship, by creating functional and ecologically conscious building architecture. This global movement has found a unique resonance in India, where rich architectural heritage intertwines with modern sustainability practices.

A critical aspect is the integration of renewable energy sources, such as solar panels, wind turbines, and geothermal systems. These technologies reduce reliance on fossil fuels, contributing to cleaner energy grids. In India, the CII-Sohrabji Godrej Green Business Centre, Hyderabad showcases solar power integration, while rural areas increasingly benefit from solar-powered microgrids. These microgrids support eco-friendly community centers, demonstrating how sustainability addresses local challenges.

Resource conservation plays a key role, with a preference for recycled and locally sourced materials. Globally, reclaimed wood and recycled metal are popular choices. India’s traditional materials, such as stone, bamboo, and clay, add a cultural dimension to it. Rajasthan’s Studio Raw Material transforms discarded marble into sculptures, highlighting craftsmanship and sustainability. Kerala’s eco-resorts incorporate locally sourced materials like terracotta and lime plaster, merging traditional practices with modern green architecture. 

Water efficiency is also crucial in sustainable building designs. Rainwater harvesting and greywater recycling systems are standard global solutions whereas India uses its historical step wells and tank systems with innovation. The Infosys campus in Mysuru exemplifies modern rainwater harvesting and water recycling, reducing dependency on external water sources and setting an example for corporate sustainability.

Sustainable buildings offer economic benefits as well. Green-certified structures in India, supported by certifications like GRIHA, attract higher property values and eco-conscious tenants. The focus on energy efficiency also reduces utility costs, enhancing long-term viability. Educational institutions globally incorporate sustainability principles into their architecture programs and offer courses on eco-friendly design, preparing future architects to tackle global environmental challenges with innovative solutions.

Sustainable architecture is more than a design philosophy; it is a movement toward creating structures that respect and coexist with nature. It leverages innovation, collaboration, and a commitment to sustainability that can evolve into a harmonious extension of the natural world, ensuring a better future for all.

 

Biodiversity Leaks Bringing Unintended Consequences for Agricultural Landscape

Biodiversity includes the variety of life on Earth and is fundamental to the resilience and productivity of agricultural systems. However, recent trends indicate a significant decline in biodiversity, leading to unintended consequences for agricultural landscapes globally. A report by the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) reveals that the global economy is losing up to $25 trillion annually due to industries like agriculture, energy, and fishing not considering their impact on interconnected crises in nature, climate, and human health. 

Source: https://www.sciencedirect.com/science/article/pii/S2772416624000809

The International Union for Conservation of Nature (IUCN) Red List update assessed 47,282 tree species, revealing that 38% are at risk of extinction. Trees play a crucial role in ecosystems, supporting numerous plant, animal, and fungal species, which are affected by their decline. In India, biodiversity loss poses significant risks to agriculture and the broader economy. The country has launched its updated National Biodiversity Strategy and Action Plan (NBSAP) to protect at least 30% of its terrestrial, inland water, and marine as well as coastal areas by 2030, aligning with global targets. 

The loss of biodiversity has led to several unintended consequences. Monocultures resulting from reduced crop diversity are more susceptible to pests and diseases, leading to higher pesticide use and environmental degradation. Soil degradation is another major concern, as the loss of plant diversity affects soil structure and health, reducing fertility and increasing erosion. As biodiversity declines, essential ecosystem services such as pollination and natural pest control deteriorate, leading to increased costs and financial instability for farmers. These factors combine to create economic instability, making farming less sustainable in the long run. 

Addressing, biodiversity loss requires integrated approaches such as organic and conservation agriculture, which enhance biodiversity and improve soil health. Governments must also strengthen legal and institutional frameworks to support the conservation and sustainable use of biodiversity. Incentives for pro-biodiversity initiatives and addressing the core drivers of biodiversity loss can play a crucial role in reversing the damage. 

Biodiversity loss has already triggered severe unintended consequences for agricultural landscapes. Implementing sustainable practices, restoring native ecosystems, and enacting supportive policies are imperative steps to mitigate these impacts. Ensuring the resilience of agriculture requires a global commitment to preserving biodiversity for future generations.

 

Sustainable Operational Pathways in the Logistic Sector Needs to Answer Carbon Emission Crisis

The logistics sector is pivotal in sustaining global trade and economic growth, yet it significantly contributes to carbon emissions, exacerbating the climate crisis. Addressing this issue necessitates the adoption of sustainable operational pathways like Electrification & Alternative Fuels, Efficient Route Planning, Green Warehousing, Multi-Modal Transport, and Carbon Offsetting. It is paramount to mitigate environmental impacts while maintaining the efficiency of the logistics sector.

Sources: https://www.linkedin.com/pulse/smart-technologies-build-pathway-green-logistics-shashi-kiran-shetty/

The shipping industry, responsible for approximately 3% of global emissions, is under pressure to reduce its carbon footprint. The International Maritime Organization (IMO) has set ambitious targets, including a 40% emissions reduction by 2030, through the adoption of low-carbon fuels like hydrogen and ammonia, and the integration of advanced digital technologies. 

However, this transition requires substantial training for the industry's seafarers, particularly in handling new fuels such as ammonia. Comprehensive safety protocols and investment in fuel infrastructure will also be vital for a smooth transition. Major corporations are also taking steps to green their logistics operations. 

For instance, Amazon has placed a large order for electric heavy goods vehicles (HGVs) to reduce its delivery emissions. Despite logistical challenges, such initiatives mark significant progress and set an example for other global supply chain operators to adopt sustainable practices. 

India has been also proactive in integrating sustainability into its logistics sector. The PM Gati Shakti National Master Plan aims to enhance industrial productivity and support green logistics. By providing multi-modal connectivity across transport infrastructure, the plan is set to facilitate sustainable economic activities. 

Further, the National Logistics Policy emphasizes digital tracking and monitoring of logistics movements. The Coal Logistics Plan proposes a strategic shift towards a railway-based system for first-mile connectivity projects and is expected to cut carbon emissions by around 100,000 tonnes annually. 

While these initiatives mark significant progress, challenges persist. The transition to sustainable fuels requires investment in infrastructure and technology. Additionally, training frameworks need to equip the workforce with the necessary skills to handle new technologies and fuels safely. 

Thus, addressing the carbon emission crisis in the logistics sector requires policy initiatives, technological advancements, workforce training, and infrastructure development. Both global and Indian contexts demonstrate a commitment to this transition, aiming to align economic growth with environmental sustainability.

 


Coastal Mangroves: A Proven Vital Bio-Shield for Natural Disaster

Mangroves, unique coastal ecosystems found in tropical and subtropical regions, serve as vital bio-shields against natural disasters. Their dense root systems stabilize shorelines, reduce erosion, and provide critical habitats for diverse marine life. 

Source: https://krishijagran.com/blog/mangrove-ecosystem-needs-immediate-support-unesco/ 

In December 2024, The Bahamas announced a plan to refinance $300 million of its external debt to generate $120 million for marine conservation over the next 15 years. This debt-for-nature swap, conducted in partnership with the Nature Conservancy, aims to protect ecosystems like mangroves and seagrasses, crucial for carbon sequestration and coastal protection.

In Benin, traditional practices have been integrated into modern conservation strategies to protect mangrove ecosystems. Since 2011, portions of mangrove forests have been designated as sacred, prohibiting activities like fishing, hunting, and logging. This approach has led to significant expansion of mangrove areas, demonstrating the effectiveness of combining indigenous knowledge with environmental conservation efforts. 

Despite these developments, there is a need to do more. In El Salvador, mangrove forests continue to face threats from urbanization, agriculture, and climate change. Over 60% of the country’s mangroves have been lost since 1950, increasing vulnerability to natural disasters. Local communities and organizations are implementing conservation initiatives, but the scale of destruction poses significant hurdles.

Globally, concerns have been raised regarding infrastructure projects affecting mangrove ecosystems. The proposed Mackay Port Access Road project in  Australia intended to alleviate traffic congestion, threatens 20 hectares of protected mangrove estuaries. Experts argue that such developments could undermine the ecological integrity of these vital coastal buffers, emphasizing the need for careful planning. 

As per UN reports, mangroves store up to 10 billion tons of carbon globally, so their protection is a priority for strong climate action. The Mangrove Breakthrough initiative, launched at COP28, aims to restore and protect 15 million hectares of mangroves by 2030. 

In India also, they play a critical role in disaster risk reduction, particularly in cyclone-prone regions. Initiatives such as the Mangrove Initiative for Shoreline Habitats & Tangible Incomes (MISHTI) are contributing to large-scale restoration efforts. However, globally, the need for stronger policies, financial investments, and community-driven conservation programs remains urgent. By prioritizing mangrove restoration, climate-resilient coastal regions and mitigation of the devastating effects of natural disasters can be achieved.

 

Global Climate Adaptation Strategies Navigating the Decadal Roadmap

Climate change poses escalating challenges worldwide, necessitating comprehensive adaptation strategies to mitigate its impacts. Both globally and within India, governments are implementing multifaceted approaches to enhance resilience against climate-induced adversities.

Internationally, nations are prioritizing the integration of climate resilience into policy frameworks. The United States Environmental Protection Agency (EPA) has outlined its 2024-2027 Climate Adaptation Plan, focusing on fostering a climate-ready workforce, building facility resilience, and integrating climate considerations into rulemaking processes. This plan emphasizes the importance of embedding climate adaptation into various facets of governance to protect human health and the environment.

Similarly, the United Nations Environment Programme (UNEP) has highlighted the critical need for increased adaptation financing. The Adaptation Gap Report 2024 reveals a significant shortfall between current funding and the estimated requirements, urging nations to scale up financial support to developing countries to bridge this gap.

In India, the government has launched several initiatives to address climate vulnerabilities. The National Action Plan onClimate Change (NAPCC), established in 2008, encompasses eight missions targeting various sectors, including solar energy, enhanced energy efficiency, sustainable agriculture, and water conservation. These missions aim to promote sustainable development while mitigating climate risks.

Building upon the NAPCC, the National Innovations in Climate Resilient Agriculture (NICRA) was initiated to enhance the resilience of Indian agriculture. This program focuses on strategic research, technology demonstrations, and capacity building to equip the agricultural sector against climatic variability.

Urban centers in India are also formulating localized adaptation plans. For instance, the Mumbai Climate Action Plan sets a target for net-zero greenhouse gas emissions by 2050. It emphasizes sustainable waste management, urban greening, flood mitigation, and promoting renewable energy sources to bolster the city's climate resilience.

Despite efforts, challenges persist globally where the gap remains between adaptation measures and demands to escalate climate impacts. UNEP's Adaptation Gap Report 2024 stresses the urgency of increased finance, especially for developing nations such as India.

In conclusion, navigating the decadal roadmap of climate adaptation requires sustained commitment, innovative policy frameworks, and substantial financial investments. Both global and Indian perspectives highlight the necessity of integrating climate resilience into all aspects of development planning. It is paramount to safeguard communities and ecosystems against the adverse effects of climate change.

 

Climate Change Shifting Carbon Sink into Carbon Sources

Climate change is turning natural carbon sinks into carbon sources, worsening the global warming scenario. Traditionally, forests, soils, and oceans absorbed more CO₂ than they emitted. However, recent studies indicate these systems are becoming net emitters, intensifying the crisis and undermining efforts to limit temperature rise.

Source: https://www.downtoearth.org.in/climate-change/after-millenia-as-a-carbon-sink-over-a-third-of-arctic-boreal-region-turns-into-carbon-emitter

In 2023, terrestrial carbon sinks, including forests and soils, saw a sharp decline in CO₂ absorption. Wildfires and prolonged droughts contributed to this, raising concerns about accelerated climate change. The year 2023 was the warmest on record, with a notable rise in atmospheric CO₂ despite only a slight increase in fossil fuel emissions, suggesting a diminished capacity of natural carbon sinks. Rising ocean temperatures have also reduced their ability to absorb CO₂, worsening the problem.

The Arctic tundra, once a critical carbon sink, is now emitting more greenhouse gases due to permafrost thawing. This activates microbes that decompose organic matter, releasing CO₂ and methane, creating a feedback loop that accelerates warming. The shift in Arctic carbon dynamics contributes to rising sea levels and extreme weather.

Wildfires further deplete the carbon budget. A study found wildfires are pushing the planet closer to critical warming thresholds, affecting tree cover and carbon storage. Their increasing frequency and intensity reduce forests' ability to recover, weakening their role as carbon sinks.

However, challenges persist in regulating Earth’s climate. Deforestation, land degradation, and climate-induced stressors threaten forests and soils. To address this globally, the United Nation’s REDD+ Program, and Trillion Trees Initiative led by the WEF among others aim to protect and restore forests.

In India, the government recognizes the need to enhance carbon sinks. The National Action Plan onClimate Change, launched in 2008, includes the Green India Mission to increase forest and tree cover. The MoEFCC has introduced initiatives supporting afforestation, reforestation, and sustainable land use policies. Achieving this requires afforestation programs, sustainable land management, and community participation. Expanding urban greenery and restoring degraded lands could further boost India’s efforts.

Urgent global action is needed to prevent carbon sinks from turning into long-term carbon sources, further exacerbating climate change. Strengthening policies and actions to protect and enhance carbon sinks is vital to mitigating climate change and ensuring ecological sustainability.

 

Fire Weather Call For Sustainable Management of Forests

The escalating frequency and intensity of wildfires worldwide highlight the urgent need for sustainable forest management. Climate change, with rising temperatures and prolonged droughts, has created conditions conducive to devastating fires. To mitigate these risks, integrating traditional knowledge with modern strategies offers a promising solution. 

Source: https://www.theatlantic.com/ideas/archive/2020/01/when-fire-weather-becomes-norm/605470/

Indigenous fire management practices have shown success in reducing wildfire incidents. In northern Australia, the Indigenous Carbon Industry Network (ICIN) uses traditional burning techniques, reducing greenhouse gases by 1.2 million tonnes annually since 2012. These controlled burns not only curb emissions but also rejuvenate ecosystems and preserve cultural heritage. In the United States, Indigenous initiatives use prescribed burns to manage forest density and reduce wildfire severity. Though facing challenges such as restrictive policies and limited land access, they demonstrate the efficacy of time-tested methods in modern forest management. 

Policy reforms are crucial for promoting proactive fire management. The U.S. Infrastructure Law's REPLANT Act exemplifies this approach by increasing funding for reforestation, aiming to address a 3.6 million-acre backlog within a decade. This initiative emphasizes climate-informed reforestation, enhancing forest resilience against future fires. Proposals to increase logging in the Pacific Northwest as a fire mitigation strategy have sparked debates, balancing economic interests with environmental concerns.

In Portugal, severe wildfires have led to discussions on forest management practices. Factors like rural abandonment and extensive eucalyptus plantations, which are highly flammable, have worsened fire risks. Efforts to ban flammable species and increase prevention budgets are underway, yet challenges persist in effectively managing these landscapes. 

In India, forest fires threaten biodiversity and air quality. The 2021 Simlipal forest fires in Odisha highlighted the vulnerability of protected areas to prolonged dry spells and inadequate management. To combat such incidents, India has implemented the Forest Fire Alerts System 3.0, using satellite data for real-time monitoring. Community-led initiatives, such as Joint Forest Management Committees, also engage local populations in fire prevention and control, fostering a collaborative approach to forest conservation. 

Globally, integrating Indigenous knowledge with modern technology, enacting supportive policies, and fostering community engagement are vital for sustainable forest management. As climate change continues to influence fire regimes, adopting these strategies is crucial to protect forest ecosystems and the myriad life forms they support.

 

Blue Carbon Ecosystem Playing a Vital Role in Climate Change Mitigation

Blue carbonecosystems—comprising mangroves, seagrasses, and salt marshes—are increasingly recognized for their ability to sequester carbon, playing a pivotal role in mitigating climate change. These coastal habitats store carbon at rates significantly higher than terrestrial forests, making them indispensable in global carbon management strategies. Additionally, they provide critical ecosystem services, such as protecting coastlines from erosion and extreme weather events.

Source: https://www.mdpi.com/2071-1050/15/3/2682

A 2023 World Bank report highlighted that conserving these ecosystems can combat climate change, create jobs, and improve quality of life. Preventing seagrass degradation worldwide could prevent up to 650 million tons of CO2 emissions annually, equivalent to the entire emissions of the global shipping industry. Further, restoring degraded blue carbon habitats could significantly enhance carbon sequestration potential.

A 2024 UK study by the Scottish Association for Marine Science found that undisturbed seabed habitats capture nearly three times more carbon than UK forests annually. Protecting these areas from disturbances like bottom trawling is crucial to maintaining their carbon storage capabilities and marine biodiversity.

India, with its extensive coastline, holds around 3% of South Asia’s mangrove population. The Forest Survey Report 2021 states India’s mangrove cover is 4,992 sq. km, accounting for 0.15% of its geographical area. West Bengal has the highest mangrove cover, followed by Gujarat and the Andaman and Nicobar Islands. 

Recognizing the role of mangroves, India joined the Mangrove Alliance for Climate (MAC) at COP27 in 2022 and also undertaking the MISHTI program since 2023. This alliance, initiated by the UAE and Indonesia, aims to strengthen global conservation efforts. Further, the Union Environment Minister emphasized that mangroves sequester up to four times more carbon than tropical rainforests.

However, these ecosystems face significant threats challenging climate resilience and sustainable economic growth. A 2024 article highlighted that the Sundarbans, the world's largest mangrove forest, is at risk due to sea-level rise, extreme weather, deforestation, and pollution. Whereas, the Mangrove Action Project (MAP) is also working to conserve and restore these forests.

Implementing strong conservation policies and integrating blue carbon strategies into national climate commitments can enhance climate change mitigation. Prioritizing these ecosystems helps countries achieve climate goals while preserving biodiversity and supporting coastal communities to tap unexplored opportunities.

 

Green Sustainability, a choice or necessity?

Greensustainability has evolved from a discretionary choice to an imperative necessity, both globally and within India. The escalating challenges of climate change, resource depletion, and environmental degradation demand immediate and concerted action. To ensure a habitable planet for future generations, safeguarding biodiversity and ecosystems is crucial.

Source: https://thecsrjournal.in/green-sustainability-urgent-necessity-jitendra-singh-minister/ 

Internationally, the transition to sustainable practices is evident through various business initiatives and global policy shifts. The European Union's Green Deal aims to make Europe climate-neutral by 2050, focusing on reducing greenhouse gas emissions and promoting resource efficiency. Similarly, countries like Sweden and Denmark have made significant strides in renewable energy adoption, setting benchmarks for sustainable development.

In the Indian context, the urgency of embracing green sustainability is underscored by the nation's vulnerability to environmental challenges. Government initiatives such as the National Mission for Green India, Green Energy Corridor, etc highlight that green sustainability is no longer optional but demands urgent actions from the policy formulation to implementation. It also emphasizes the role of public participation, technological advancements, and policy reforms in creating a sustainable future.

India's dedication to green growth is further demonstrated by its ambitious renewable energy targets. The country aims to achieve 450 GW of renewable energy capacity by 2030, focusing on solar and wind energy. The Indian government has also launched several initiatives to promote green education and sustainability.

The National Green Corps (NGC) project involves schoolchildren in environmental conservation activities, aiming to establish a broad network of eco-club members nationwide. Additionally, the Green Schools Programme by the Centre for Science and Environment audits schools on their environmental performance, fostering sustainable practices and enhancing environmental awareness.

Globally, extreme weather events and habitat destruction alongside resource depletion threaten essential ecosystems. Green sustainability is a pressing necessity to preserve environmental quality and prevent further degradation. Sustainable business models ensure long-term viability and adaptability in a volatile global market.

International frameworks like the Paris Agreement and SDGs highlight sustainability as a shared responsibility for all. The global community, including India, must continue to prioritize and invest in sustainable practices, policies, and education to address environmental challenges effectively. Collective action, innovation, financial investment, and strengthened cooperation across the globe are essential to ensure a sustainable, resilient, and equitable future for all.

 

Ecotourism: It’s All About Exploring Tourist Attractions Responsibly

Ecotourism is a responsible form of travel that emphasizes the conservation of natural environments, respects local cultures, and supports the well-being of local communities. It offers a sustainable approach to exploring natural attractions, emphasizing responsible travel. Prioritizing environmental integrity and cultural respect fosters a harmonious relationship between travelers and destinations, preserving ecosystems to support the long-term well-being of local populations.

Source: https://globalvoices.org/special/eco-tourism/

At its core, ecotourism is guided by environmental conservation, cultural respect, sustainable practices, and community involvement. Protecting natural habitats and biodiversity and honoring local cultures and traditions is paramount. Minimizing ecological footprints through responsible resource use and ensuring local communities benefit economically and socially are key components contributing to overall resilience.

It offers numerous advantages, including environmental education, economic support, cultural exchange, and conservation funding. Travelers gain awareness of environmental issues and conservation efforts while providing alternative livelihoods for communities, reducing dependence on resource-depleting activities. Promoting mutual understanding and respect between visitors and host communities, ecotourism also generates revenue that supports preserving natural areas and wildlife, enhancing the overall experience. 

Successful ecotourism requires planning and management, certification programs, community engagement, monitoring, and evaluation. Developing strategies that balance tourism with conservation goals, establishing standards to ensure responsible practices among operators, and involving local populations in decision-making and benefit-sharing. It assesses impacts to adapt and improve practices over time that are all crucial for effective implementation to ensure that ecotourism remains a force for good.

In India, the Ministry of Tourism has formulated the "National Strategy for Ecotourism 2022," aiming to promote sustainable tourism practices that conserve natural resources and support local communities. This strategy aligns with global efforts to promote sustainability in the tourism industry. While ecotourism presents significant opportunities, it also faces challenges such as over-tourism, cultural sensitivity, economic leakage, and infrastructure development.

Addressing these challenges requires a collaborative approach involving governments, businesses, and travelers committed to sustainable practices. Ongoing education and awareness campaigns can further help mitigate negative impacts. Ecotourism represents a pathway to explore the world's natural wonders responsibly. By adhering to its principles, travelers can preserve the environment and the well-being of local communities, ensuring that these treasures endure for future generations while promoting a deeper connection to the planet.

 

Biodiversity Credit Market: A Sustainable Voluntary Effort to Protect and Restore Biodiversity

The Biodiversity Credit Market (BCM) is a global effort to incentivize the conservation and restoration of biodiversity that emerged as a pioneering initiative. Its concept came into existence when around 200 nations endorsed the Kunming-Montréal Global Biodiversity Framework in December 2022. With growing global awareness of biodiversity loss, BCM represents a unique opportunity to engage multiple stakeholders in protecting natural ecosystems, including governments, corporations, and local communities.

Source:https://www.outlookbusiness.com/planet/sustainability/biodiversity-credit-markets-a-new-report-sheds-light-on-opportunities-challenges

This voluntary mechanism offers an innovative approach to bridging the gap between ecological preservation and economic development. It is rooted in rewarding efforts to preserve and enhance biodiversity through credits. These credits are generated when measurable improvements in biodiversity, such as reforestation, habitat restoration, or species conservation, are achieved. Corporations or individuals can purchase these credits to offset their environmental impact, promoting accountability and sustainability.

A recent report by the MoEFCC, GoI highlights the significance of this market in supporting India’s biodiversity conservation goals. The mechanism aligns with global biodiversity targets and emphasizes sustainable use and equitable benefit-sharing of natural resources. It addresses ecological challenges and provides a platform for local communities to benefit economically through their conservation efforts.

However, this nascent market faces several challenges. A study by Down to Earth notes that uncertainties persist regarding the standardization of biodiversity metrics, monitoring mechanisms, and ensuring equity in benefit distribution. These challenges highlight the need for robust regulatory frameworks, scientific rigor, and community-centric approaches to establish credibility and scalability for this market.

With its rich biodiversity, India is uniquely positioned to leverage BCM to achieve dual objectives of conservation and sustainable development. Pilot projects, such as the restoration of degraded wetlands and community-based forest management, have demonstrated the potential of BCM to generate ecological and socio-economic benefits. The voluntary nature of the market allows flexibility for stakeholders while fostering innovative partnerships for biodiversity preservation.

The Biodiversity Credit Market represents a forward-thinking strategy to address the twin biodiversity loss and climate change crises. By aligning conservation incentives with market-based solutions, BCM promises to create a sustainable future that values and protects natural ecosystems. Its success, however, will depend on collaboration, transparency, and the development of robust frameworks to ensure its long-term impact.

 

Thrifting Culture Redefining the Environmental Sustainability among Youths

The rising popularity of thrifting culture among youths is reshaping consumer habits and contributing significantly to environmental sustain...